Calls to rebrand fashion week

[Photo/IC]

Held after the fashion merry-go-round exhausts the "big four," few make the extra trip to Tokyo, and not many in Japan believe they are missing out.

According to a poll by Fashionsnap.com, only 20 per-cent of the Japanese fashion industry, including designers, stylists and editors consider Tokyo's events to be of interest.

The award-winning Milan-based Turkish designer Umit Benan wants to change all that.

"Everyone needs to get together to make the Japanese fashion week much better," the menswear designer told reporters after making his Tokyo debut, having announced he would ditch the Paris fashion week

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