Italian method boosts quality of Chinese cashmer

[Photo provided to China Daily]

"Young people don't want to remain on the land like shepherds, but they can be breeders and they can manage the territory like the Australians.

"There are young guys who want to live in the country rather than go to a crowded town.

"We have to think of the next generation. And this project (the Loro Piana Method) can offer hope to the next generation.

"Also, when quality improves, the value (of the product) rises, and you have more revenue," he says.

Contact the writer at sunyuanqing@chinadaily.com.cn

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