Gluten-free products become tasty trend in health food industry
"There has been more and more celiac disease brought to light. More and more people who seem to have intolerance, or who just prefer to cut out gluten-type products. So we are seeing more and more gluten-free products and fantastic-tasting, great gluten-free products."
At the trade fair, gluten-free innovations weren't just confined to baked treats. Comensoli Foods from Montreal earned plenty of attention from potential retailers for their gluten-free pizzas.
Claudia Mason, chief marketing officer for Comensoli Foods, recalled that she was tired of going to Whole Foods and trying to eat products that were gluten-free but they tasted like crap. "So we kept on trying until we got a product that we could happily serve."
Mason said Comensoli's ultimate goal was to make delicious food that just happens to be gluten-free.
The two-day Vancouver trade fair showcased more than 700 exhibits and drew about 3,000 visitors.