Eaton Corp powers itself into Europe, Asian markets

Updated: 2008-04-10 07:19

By Chen Hong(HK Edition)

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SHENZHEN: The new acquisitions of US-based diversified industrial manufacturer Eaton Corp in Europe and Asia will offset the negative market situation in North America to bring a higher growth, the company executives said yesterday in this southern city.

Eaton, which operates out of Cleveland, announced it has completed the purchase of Moeller Group, a German electrical components manufacturer, and Phoenixtec Power Co, a Taiwan uninterruptible power supply (UPS) systems producer, for a combined $2.8 billion.

The two deals were completed this month and in February, respectively.

The two firms booked combined estimated sales of $2 billion in 2007.

"We have seen a slower market in North American in 2007. But we still achieved an 8 percent growth in our electrical business, and we expected an increase of 20 percent over 2007 this year thanks to our increasing exposure to Asia and Europe," said James W McGill, vice president of Eaton operations in Asia and Pacific areas.

 Eaton Corp powers itself into Europe, Asian markets

US diversified industrial manufacturer Eaton Corp's acquisition of the Taiwan-funded Phoenixtec Power Co will help Eaton expand its power business in China, as well as other Asian markets. AFP

He said the company hopes that its overall revenue will be more than $16 billion this year, and that its Asian business will double.

It earlier forecasted that with the acquisition deals closed, its electrical business will have annual returns exceeding $7.5 billion, with most of that coming from international business, which has already accounted for 55 to 60 percent.

Taiwan-listed Phoenixtec, which manufactures and supplies single- and three-phase UPS systems to the global markets, has taken the No 1 market shares on the mainland and in Taiwan province. It has six factories in Shenzhen and Taiwan.

Phoenixtec CEO S C Cheng said Eaton recognizes his company's presence in Taiwan and on the mainland. "The acquisition has enhanced Eaton's overall competition to be the world's second-largest supplier of UPS systems," Cheng said.

He said the acquisition will enrich Phoenixtec's product mixes, optimize the costs and further increase its shares in mainland markets.

McGill said: "Phoenixtec will provide us with an important manufacturing, research and development base for quality equipment and systems in China".

Eaton's sales totaled $13 billion last year from businesses related to electrical systems and components for power quality, distribution and control, fluid power systems and mobile and aircraft equipment.

(HK Edition 04/10/2008 page2)