SHANGHAI - Nearly half of Shanghai residents who participated in an online poll said they will watch the opening ceremony and first game of the 2010 FIFA World Cup in South Africa on TV on Friday night, according to a survey released on Thursday.
The survey, conducted by Smmail or citizen mail, a government-funded online information platform, polled about 2,400 Shanghai residents.
Another survey by Nielsen, which polled over 27,000 people globally, said seven out of 10 Chinese citizens would follow the month-long event, which kicks off at 8 pm (Beijing Time) on Friday.
"For soccer fans like me, the World Cup overrides everything. Girlfriend, thesis and work, they all have to make way for soccer this month," said Yuan Ruiqiang, 25, an English-major at the Shanghai International Studies University.
"The beers and instant noodles are stocked and everything else is set. I can't wait for Friday.
"I will try hanging out with friends in pubs some time, but most of the time I prefer to watch the games at home, because it's cheaper and I can focus," said Yuan.
But not everyone is as enthusiastic. Though willing to devote some time to the event, many refuse to keep pulling all-nighters.
"I will definitely watch the opening game but I won't follow every game because some of them will be aired late at night," said Li Wei, a 28-year-old office worker.
"It's not that I don't want to watch every game. It's just that my boss and my body won't allow me to."
A large majority - 74 percent - said they were going to watch the opening game at home while only 3 percent said they will go to a pub.
The Smmail survey also said that three quarters of the residents believe five-time winner Brazil will lift the coveted trophy this year, while the Neilson poll shows 45 percent Chinese are in favor of the samba kings.
TT club, located in Datongfang, the bar street in Jingan district, is holding a series of "Uniform Queen Competitions" in sync with major matches, with stakes as high as 3,000 yuan, to encourage female customers to dress sexy.
Zapata's, a Mexican pub, situated on the famous Hengshan road, will provide indigenous South African food every night during the event and the menu will be adjusted to incorporate local foods of the teams competing on the day.