Jaguar's joint venture integrates services

With their sights set on long-term development in China, Jaguar Land Rover and its local joint venture Chery Jaguar Land Rover Automotive Co Ltd announced the establishment of their integrated marketing sales and service organization on Friday.

The sales organization is jointly managed by both sides' sales and marketing divisions. It will be responsible for the development and distribution of the Jaguar brand, Land Rover brand and Chery Jaguar Land Rover's local brand in China.

Lu Yi, chief of staff at Jaguar Land Rover China, was appointed president of the sales organization, and will report directly to Bob Grace, regional president of Jaguar Land Rover Greater China, Chery Jaguar Land Rover President Chris Bryant and Deputy President Zhu Guohua.

The organization consists of five functional structures: operations, after-sales, Jaguar brand, Land Rover brand and joint venture brand.

Lu was also designated as marketing, sales and service executive vice-president of Chery Jaguar Land Rover.

The sales organization proved both parties' commitment to enhancing and expanding their operation in China, with the ultimate aim to satisfy the demands of Chinese consumers with high-quality products and services.

In the first quarter, Jaguar Land Rover China's sales surged 36 percent year-on-year to 29,500 units. This stabilized its fourth position in the country's luxury vehicle segment. The locally produced vehicles by Chery Jaguar Land Rover are expected to help the British brand grow further in the sector.

Jaguar Land Rover China and Chery Jaguar Land Rover will continue to implement far-reaching strategies for the China market. Both companies are firmly devoted to long-term development of the China market.

lifangfang@chinadaily.com.cn