Dazzling debuts at Changan Ford Go Further Night

Changan Ford Go Further Night shined at Guangzhou's landmark Canton Tower on Tuesday, two days before the opening of the top auto show in South China.

The event showcased the company's sustainable growth and interpreted the "Go Further" brand promise in a dramatic fashion.

Stellar product debuts included the All New Ford Escort, the All New Ford Edge and the All New Ford Taurus.

Changan Ford executives and guests at the Go Further Night. Provided to China Daily

"To Changan Ford the fundamental foundation of Going Further is demonstrated through our great vehicles which bring leading-edge global technologies and customer features to that Chinese market," said Marin Burela, president and CEO of Changan Ford.

"With an unmatched lineup of exciting models and world renowned brand appeal, Changan Ford has achieved accumulated sales of over 3 million vehicles in China.

"And above all we are committed to serve our loyal customers by providing them with class-leading cars and a customer experience that will continue to give them life-long confidence in the Ford brand," said Burela.

He said Changan Ford has been expanding and improving its dealer network "to offer the best service and ownership experience in the industry".

Luo Minggang, executive vice-president of Changan Ford, said that "for years, Changan Ford has been committed to introducing products that deliver flawless quality, top fuel economy, safety and advanced smart technology to consumers".

"We have also been expanding and developing our production capacity, dealer network and aftersales service systems to continue to provide world-class products, technology and service to consumers."

The dazzling trio of models debuted at 2014 Go Further Night not only bring more choices to Chinese consumers, but also complement Changan Ford's already impressive product portfolio.

The stylish All New Ford Escort was a stunning sight, the result of Ford's cutting-edge global R&D resources that deliver five key advantages: elegant design, world-class quality, outstanding fuel economy, exceptional roominess and reliable safety.

One of the evening's highlights was the global debut of the seven-seat All New Ford Edge. This extraordinarily roomy vehicle is ready for commercial, family and other uses. With class-leading design, this stylish crossover can fulfill many different consumers' needs, offering owners a vehicle that can balance life and work.

The evening's most dramatic moment was the unveiling of the All New Ford Taurus in a holographic projection show depicting Changan Ford's latest cutting-edge flagship model.

The high-end car combines Ford's global vehicle experience with the desires of Chinese customers. It represents a broadening of the company's product portfolio into a premier segment.

lifangfang@chinadaily.com.cn