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Chen Kaige will direct the music video of The World, a song dedicated to the Shanghai Expo's volunteers. Photographer Zhao Xiaoding says the video will be shot both in Shanghai and Beijing and feature not only the singers but also volunteers.
Composer He Muyang, famous for writing and producing the folk song Phoenix Legend scores the song while Wang Pingjiu writes the lyrics. Soprano Tan Jing and baritone Liao Changyong sing the song while many entertainment stars, including the popular Shanghai stand-up comedian Zhou Libo will appear in the video.