4A awards crown the best in advertising

The sixth 4A Jinyin Award, one of the most important advertising awards, was held recently at Beijing's 798 D-park.

More than 300 entrepreneurs and designers attended the ceremony after almost four months of selection. More than 800 works were entered in the competition, and 104 were given awards.

The judging committee was comprised of leaders in the nation's advertising industry. 4A originally referred to the American Association of Advertising Agencies, but it also refers to local ad industry associations in other countries.

The award was first bestowed in 2006. This year's theme was "never forget creativity". Hangzhou, capital of Zhejiang province, will host the ceremony next year.