Asscher Forum brings luxury to Beijing

Ivan Tong, the chairman of the Sparkle Roll Group, speaks at the opening ceremony of the 2014’Royal Asscher Sparkle Roll Luxury Brands Culture Pinnacale Forum at Beijing International Hotel Convention Center on May 23, 2014. [Photo provided to China Daily]

This year's edition of the Royal Asscher Sparkle Roll Luxury Brands Culture Pinnacale Forum & Distinguished Exhibition kicked off at Beijing International Hotel Convention Center on May 23 with the theme of "Creation of a Sophisticated New World with Luxury Brands Culture."

The 3-day glamorous event featured a range of activities, including speeches, distinguished exhibitions, conferences and a charity night.

The event brought more than 300 elite guests from across the luxury retail world to mainland China. The much-anticipated forum was focused on multi-cultural integration and provided a platform for independent and niche luxury brands to reach the Chinese market.