Hangzhou event gives Asian fashion a chance to take on Western brands

A model presents creations by Asian designers at the opening runway show during the annual conference of the Asia Fashion Federation.[Photo provided to China Daily]

The three-day event was broadcast live on the internet, attracting tens of millions of viewers online. They could also buy designers' products directly on the live-broadcast page.

The participants were invited to visit the Alibaba Group, where they were introduced to the latest developments in e-commerce.

The event also saw the opening of the E-fashion Town, a newly developed town in Hangzhou for Asian designers.

Some 20 designers and 36 fashion brands have opened studios in E-fashion Town. They include renowned designers like Lu Minchao and Wang Yutao.

Meanwhile, Hangzhou is encouraging more designers to set up studios in the town.

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