Supermodel Petra Nemcova in the new Fortunoff
jewelry campaign.
Fortunoff, 84-year-old New York retailer has signed supermodel and
humanitarian, Petra Nemcova, as their new face. She is the first personality
associated with the brand since Lauren Bacall served as Fortunoff's spokesperson
twenty six years ago. Petra, known for her beauty as well as her compassion and
charitable endeavors, will serve as the face of Fortunoff's regional advertising
campaign and their Fall and Holiday Jewelry catalogs. The latest images of
Petra's campaign have recently been unveiled in the windows of Fortunoff's
flagship Fifth Avenue location. With this new campaign Fortunoff's desires to
appeal to a more youthful and fashionable consumer.
In addition to serving as the face of Fortunoff, Petra will take on the role
as designer for the very first time. She collaborated with the jewelry design
team to create a new collection called the "Petra for Fortunoff Collection,"
available this holiday season in all Fortunoff retail locations, as well as
online.
"Petra for Fortunoff Collection" incorporates pieces in gold, sterling
silver, and pieces with diamonds and gemstones that retail from $125 to $5,000.
A portion of proceeds from select items will benefit the Happy Hearts Fund,
Petra's personal charity of choice she founded in 2005. The Happy Hearts Fund
provides aid to children in need who have suffered loss or hardship as a result
of natural, economic or health related disasters.
"For me, jewelry is an easy way to make a personal statement with your look.
I feel very blessed to now be a part of the Fortunoff team, and the pieces I
designed not only add a glamorous and sexy touch to any outfit, they add a bit
of light and hope to your outlook each and every day," explained Petra Nemcova.
Joel Kier, of the Office of the Chairman relayed, "We are very excited to
announce Petra as the new face of the Fortunoff brand. Not only is she
extraordinarily beautiful but she epitomizes the modern day woman. Her
humanitarian efforts are inspiring and we feel she's a perfect choice because of
her well-rounded nature."
Another element of this collaboration includes a holiday ornament called "The
Petra Heart" that has been exclusively designed for Fortunoff by renowned
ornament expert Christopher Radko. The design features the children of the world
holding hands around a heart, which exemplifies the mission of the Happy Hearts
Fund. The ornament will retail for $46, and will be available in Fortunoff
stores and on their website at Fortunoff.com beginning November 1st with a
portion of proceeds benefiting the Happy Hearts Fund.
Petra Nemcova is a Czech born model and tsunami survivor. Since her
introduction to modeling, Nemcova has worked with some of the industry's most
prominent photographers, such as Mario Testino, Gilles Bensimon, Patric
Demarchelier. Her sultry looks have been featured in major magazines including
Vogue, Vanity Fair, Elle, Harper's Bazaar and has appeared in advertising
campaigns for high-profile brands such as La Perla, Clarins, and Max Factor,
among others.
In 2005, Petra Nemcova established the Happy Hearts Fund to support children
who are the victims of natural, economic and health-related disasters. Her
commitment to raising funds for charity has been recognized by numerous
organizations including Glamour's "Women of the Year" and Fortunoff's "Women in
the Know" event co-sponsored by Vanity Fair.