Couple Lawrence Bernabe and Khaye Hermosa kiss each other amid the fireworks during the kissing festival called Lovapalooza Saturday, Feb. 10, 2007 in suburban Pasay City south of Manila. [AP]

Organizers of the annual pre- Valentine's Day celebration said they broke the record held by Hungary, where 5,875 couples kissed simultaneously in Budapest in 2005.

"We broke the record, it's great," said Howard Belton, a Briton who spearheaded the event.

With fireworks, confetti, a giant TV screen, and red balloons as the backdrop, couples locked lips and hugged for 10 seconds following a countdown outside a Manila mall.

An unofficial tally showed 6,124 couples kissed simultaneously, organizers said, but the number needs to be verified by an independent auditor and approved by Guinness World Record officials before it becomes a world record.

"It was our first time to join the celebration and we participated to be able to beat the record of Hungary," said Katherine Hermosa, who was with her boyfriend.