(Agencies)
Updated: 2007-11-09 14:47

Pop star Kylie Minogue has been named as the new face of Spanish jewellery brand Tous.

 

The singer, who modelled a signature piece of Tous jewellery during the premiere of her documentary film White Diamond last month, has agreed to a three-year contract with the Barcelona-based brand.

She says, "I was immediately attracted to Tous. It's a fabulous brand, rich in heritage and I am excited to be a part of it all. The more I learn about the company and its history, the more I appreciate the Tous brand."

The campaign will be shot this month and Minogue will feature in the company's print, outdoor and online ads.

Rosa Tous, creative director of the family-owned firm, adds, "Kylie represents our values because she shows herself as a strong woman and she always sets the trends."