Anne Hathaway has been named the new ambassador for the Lancome brand.

"Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008", says Odile Roujol, President of Lancome International.

Ads featuring Anne will hit blogs and magazines everywhere starting September 2008.