Fungus has been part of Chinese cooking since the 6th century. Among the different kinds of fungi available in Chinese markets, the ones grown on Changbai Mountain in Jilin province are among the most favored.

A promotion conference for black fungus is held in Changchun, Jilin province, Oct 26. [Photo provided to chinadaily.com.cn]

A promotion conference for black fungus was held in Changchun, Jilin province on Oct 26, with the "Jilin Changbai Mountain black fungus" officially recognized as a regional public brand of agricultural produce.

As a special type of brand, the regional public brands play a significant role in transforming traditional agricultural model, promoting agriculture to raise efficiency and farmers to raise income, and boosting regional popularity and reputation in China.

Experts and guests hold in-depth discussion on the black fungus industry at the Jilin Changbai Mountain Black Fungus Industry Development Forum in Changchun, Oct 26. [Photo provided to chinadaily.com.cn]

In recent years, Jilin has begun to pay attention to the cultivation and development of characteristic agricultural products. The province carried out a group of preferential policies and provided special funds to promote its leading agricultural brands across China, including rice, mixed beans, corn, and ginseng.

The Jilin Changbai Mountain Black Fungus Industry Development Forum was held later that day. Experts and guests held in-depth discussion on the black fungus industry in Jilin, and provided their advice for future development.