The M-Box Cinema, located at the Grand Theater on the shores of Swan Lake in Hefei, capital city of Anhui province, opened on Oct 11, 2010.

The M-Box Cinema utilizes the most advanced 3D digital technology, and each screening room is equipped with a 3D film playing system, showing the special effects of the music and pictures of the movie together with high-end digital sound equipment. For the five-star design of the theater, every measurement of the room’s dimensions—the distance between the projector and the screen, the space between the screen and the seats, the angle at which the audience watches the screen, etc.—were all meticulously calculated for maximum viewer satisfaction by the top designers in the world.

Meanwhile, the M-Box Cinema has the latest first-class seats, providing a more natural and comfortable position for the guests by applying the most modern of human engineering technology. Compared to traditional cinemas, the greatest convenience provided by the M-Box Cinema is that you can choose your favorite seat on net at home instead of waiting at the cinema if you want to experience the luxury and elegance of the M-Box Cinema.

On the other hand, the key element for the best playing effect of the movie is the perfect debugging technique of the sound and picture beside the advanced hardware. The M-Box Cinema has introduced a new on-spot film-playing debugging technique and invited an international expert with 50 years experience to build the modern debugging team for the cinema to ensure the full play of the effect.

The innovative internal design of the cinema was created by James, a world-renowned architect. Designed to accommodate the latest science and technology of film in the post-Avatar age, the M-Box Cinema also features beautiful waterscape and fancy decorations, which contrast pleasantly with the prosperous city outside.

The M-Box Cinema will also hold a series of activities focusing on film culture.

By Audrey and Wang Fan