Lu Junshang works as deputy director and secretary-general of the organizing committee of the Three-Dimensional Digital Innovative Design Competition and the International Three-Dimensional Digital Imaging Technology & Products Exhibition.

He also holds posts as secretary-general in the National Promotion Association of Three-Dimensional Technology Services, Education and Training; president of 3D DL; and general editor of 3DDL.net, China's 3D portal.

Since 2000, he has dedicated himself to promoting the application of 3D digital technology in China and pushing forward "indigenous innovation" from technology to talent. He has written at least 100 3D-CAD/CAM/CAE/PLM-related books and published hundreds of papers in Guangming Daily, Science and Technology Daily, China Education Daily and China Youth Daily.