Wen says his team wants their firm to be China’s first gift-oriented listed company. [Photo by Shen Bohan/Xinhua]

Q: Could every commodity be a gift?

A: Of course not. Firstly, the commodity should be given as a gift. We plan different themes of gifts relating to hot topics, such as South Korean TV series, comics and stars. Many users choose the articles appearing in the TV series, which was touching and deemed a romantic present for their girlfriends.

People always get lost and annoyed in a sea of choices, so we plan novel gift lists for different themes.

Q: Did you analyze which group prefers your app most?

A: The group aged between 15 and 25 years old, especially girls. They often give presents to parents, boyfriends and besties. Some of them even found their own favorite gifts when they search for others with our app.

Q: How about the trading volume?

A: The average trading volume reaches more than one million yuan ($163,400) every month. On Nov 11, or “Double 11”, China's busiest online shopping day, it topped one million on a single day.

Q: What do you think about the relation between your Liwushuo and some e-commerce giants like Taobao and JD?

A: We are embracing a new era which attaches greater emphasis on more tailored products and services, and e-commerce using mobile devices is becoming a trend, which bring more win-win cooperation opportunities for all the players in the field.

Edited by Liao Wei