In 1995, Hennessy set up an office in Beijing and started doing business in China with its registered trademarks Hennessy (both in Chinese and English). The brand enjoys a great popularity in China, especially for its high-end products. But Hennessy discovered that Beijing Yan Wei Hong Trading Cooperation has been using Hennessy as a trademark on its products and selling those illegally since last November. Chaoyang District Industrial and Commercial Bureau investigated the case and ruled that Beijing Yan Wei Hong Trading Cooperation had infringed Hennessy’s trademark. Beijing Yan Wei Hong Trading Cooperation has been ordered to cease the infringement immediately, pay compensation of 150,000 yuan to Hennessy and publicise a notice of apology in a national newspaper, the China Legal Daily.