The China Online Video Anti-Piracy Alliance recently announced a new campaign against online video piracy. Founded in 2009 by some 110 online video providers and advertising firms, the alliance is largely focusing its efforts on Chinese seach-engine giant Baidu, which has been accused of facilitating online piracy. It is reported that Sohu Video, Youku Tudou, Tencent Video as well as five other related companies signed the declaration, saying “Internet and mobile Internet video piracy remains rampant in China” and “We call on the video industry, the copyright holders and film and television practitioners to work together to fight such piracy.” The famous online search portal Baidu is being sued by the alliance for sharing pirated videos by offering links and online play. The alliance members collected evidence that more than 10,000 movies and TV episodes have been illegally disseminated by Baidu, and asked for compensation to the tune of 300 million yuan ($50 million) in damages.