Competition helps bring inventions to market
By Zhuan Ti (China Daily)
Updated: 2015-09-23

The first Zhongzhi Cup Intellectual Property Operational Competition was held in Beijing on Sept 16. The event was sponsored by the Intellectual Property Publishing House and organized by Zhongzhi Houde Intellectual Property Operational Co in Tianjin.

To echo the national strategy of the coordinated development of Beijing, Tianjin and Hebei, the competition sets out to facilitate synergetic development in IP industries among the region and industrialize innovative programs in emerging enterprises.

During the competition, eight speakers gave ten-minute presentations on their programs and answered questions from judges and guests.

Several prizes were up for grabs during the competiton, including awards for best performance, commercial value and operational potential.

Li Cheng, deputy editor-in-chief of the Intellectual Property Publishing House, said in his keynote speech that the IP industry focused on IP protection and application in the past year and his company is committed to establishing a new IP operation and innovation system featuring openness, diversity, integration and mutual benefit.

"However, asymmetric information and financing difficulties for new programs were two weak links of the system," he said, adding that by holding such a competition, the company hopes to address the two issues, help small and medium-sized enterprises find resources they need, and encourage the public to industrialize innovations.

Zhang Chao, winner of the Award for Commercial Value, designed a parking application called ZipParc on the basis of intelligent hardware. The app uses a high-accurate earth magnetic field sensor to build a parking information network including fees and vacancies. Local governments can make policies in accordance with the current traffic situation, while car owners can maximize efficiency in parking, Zhang said.

Feng Zhen, CEO of the Beijing Mango Tab Technology Co, promoted the Mango Tab app during the competition. Embracing the idea of simplicity and convenience, the app is targeted at older generations. Taking advantage of data transformation via bluetooth, the app is able to remind people to take their medicine, take their keys when leaving home or do some exercise.

As part of the Patent Information Annual Conference of China 2015, the competition was well-received among IP insiders, with several programs recieving letters of intent from investors.

zhuanti@chinadaily.com.cn

(China Daily 09/23/2015 page16)



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