Zhou Qifeng, president of Peking University, called for innovation in terms of ecological education. "Universities should be models of sustainability, setting up eco-friendly examples for communities."

He made the remarks Friday at the Eco-Forum Global, Guiyang that opened on July 27 in Guiyang, capital of Guizhou province.

Jia Qinglin, chairman of the CPPCC national committee, said in a letter to the forum, that the event, which has been held for four consecutive years, is playing an active role in exploring ecological development models, promoting experience, and the theme of this year's forum caters to the world trend of green economy and sustainable development.

The Chinese Ministry of Science and Technology has launched a series of projects to treat pollution, develop new energy and materials, and protect the natural environment.

It also encourages companies to venture into industries involved in environmental protection.