Guizhou Anjiu Corporation receives public recognition
Updated: 2012-09-03 10:26
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Guizhou Anjiu Corporation, one of the largest wine producers nationwide, has achieved public recognition through nearly 60 years of development.
The company’s chairman, Xu Zhenxing, believes that the wine’s brand and quality ensure a sound market while policy and potential will render a clear vision for its future.
Improving wine quality has become the strategic focus for Anjiu as the market is fiercely competitive. The company has produced three different kinds of wine over three years, bringing more diverse choices to eager buyers.
Policymakers at Anjiu have established eight platforms, such as planning, marketing, production, finance and human resources to form an advanced management system. More than 1 billion yuan will be invested for further company expansion in the next five years. Sales this year have doubled from the same period last year and are estimated to triple by the end of 2012.