Baotou is to develop an industrial park in its Rare Earth High-Tech Industrial Development Zone worth 1.6 billion yuan ($232 million), targeting the development of the city’s advertising industry, reports Baotou Daily.

A total of 24 companies in the advertising industry have settled in the zone during the first quarter of 2017. Among the 24 companies, 12 have a registered capital of more than 1 million yuan and one has a registered capital of more than 10 million yuan.