The Shangri-La Hotel in the city of Changchun, Jilin province decided to make things more enjoyable for young couples wanting to tie the knot by organizing a party for them on the traditional Chinese Qixi Festival, by cooperating with four prominent wedding planners.

A young couple exchange vows at a party on Chinese Qixi Festival in Changchun, Jilin province, on August 20. [Photo provinded to China Daily]

The idea was to help young couples express their love and make their wedding dreams come true with a grand ceremony on the evening of Qixi, by creating a perfectly romantic environment at the city’s business center where the loving couples could exchange their vows. And, hundreds of people were on hand to witness the event.

A young couple exchange vows at a party on Chinese Qixi Festival in Changchun, Jilin province, on August 20. [Photo provinded to China Daily]

Qixi Festival is often referred to as Chinese Valentine's Day. It actually comes on July 7 of the Chinese lunar calendar and is intended to commemorate the legendary Cowherd ("Niulang") and Weaver Girl ("Zhinv"). This year that date falls on Aug 20.