Sister Hui ("Hui Jie") is an online ginseng retailer from the city of Changchun, Jilin province. Some years ago, she decided to try her hand making money in China's coastal areas, but, by 2007, decided to return home and start a business selling northern agricultural products to China's south.

Now, with e-commerce booming, Hui Jie is putting all her energy into an online shop selling northeastern Chinese products such as ginseng and deer antler that are not often seen elsewhere.

Hui Jie's ginseng farm at the foot of Changbai Mountain, which she goes to at harvest time to examine the fresh ginseng. [Photo/365jilin.com]