Most unconventional sales model — Spider-Man. [Photo/chinajilin.com.cn]

Automotive expos are infamous around the world for employing beautiful, leggy women to help draw people to booths, but Mercedes-Benz hired someone different and he goes by the name of Spider-Man. The five-year-old boy was the youngest model at the expo and spent his time greeting visitors and, well, acting like a five-year-old. It was his first time working as a model.