On June 1, a commercial project named "Millions of Taobao users touring Lijiang" was launched on the Taobao website (www.taobao.com) and Juhuasuan.com.

It was the first cooperation project initiated after the Lijiang municipal government signed a strategic cooperative agreement with the Taobao website.

As many as 2,015 Taobao travel cards for Lijiang tours were sold in only ten minutes after the beginning of the event. As of 16:00 of June 1, Taobao.com sold 10,000 travel cards for the Lijiang tour. If these tourists travel to Lijiang at the same time, they will fill up 600 planes.

Travelers will enjoy preferential treatments such as the maximum discount at hotels, travel agencies and bars that have signed tourism contracts with the Taobao website and the Taobao travel card. The card only cost 9 yuan and is valid throughout 2012.

Supposing 3,000 yuan will be spent on touring Lijiang for each traveler, this project will bring about a potential consumption of 30 million yuan.

Edited by Zhao Qian and Rakhee M