Lijiang celebrates annual tourism development

To further discover Lijiang's unique tourist resources, the first-ever Lijiang Tourism Gala featuring tourist promotion was held on Dec 25.

The ceremony also awarded more than 200 winners including photographers, writers and tour guides for their contribution to Lijiang's tourism development this year.

A total of 1,683 scenery photos and 382 articles have been received since July this year.

To further discover Lijiang's unique tourist resources, the first-ever Lijiang Tourism Gala featuring tourist promotion was held on Dec 25. [Photo by He Zhanhui/xinhuanet.com]

"The selected works fully display Lijiang's beautiful scenery and unique culture, as well as the spirits of local tourist agencies and tourists," said Cui Maohu, chief of Lijiang municipal committee of the CPC.

Cui Maohu said that Lijiang endeavors to build itself into a national tourist demonstrative area and a world tourist destination.

Dongba pictographic letters are displayed at the event to promote Lijiang culture. [Photo by He Zhanhui/xinhuanet.com]

Wang Huaxin, head of the Lijiang Tourism Association, said, "This year's event innovated its form by using new media and new technologies for people across the country to teach them more about Lijiang and the live video streaming had a great vogue among netizens with the participation of over 700,000 people."

Yunnan provincial government plans to launch a mobile phone APP for users travelling around Yunnan, which can help tourists better experience and discover Lijiang.

Naixi girls perform local traditional dance. [Photo by He Zhanhui/xinhuanet.com]