Lijiang brings out snow peach industry

The First Lijiang Peach Blossom Festival was held at the Lijiang Ruixiang Snow Peach Base in Yulong Naxi autonomous county of Lijiang on April 13.

The festival, hosted by the government of Yulong Naxi autonomous county, aims to strengthen the brand of Lijiang snow peaches and promote the integration of the snow peach and local tourism industries to advance rural tourism in Lijiang.

Ethnic dancing performance celebrates Lijiang's first Peach Blossom Festival on April 13. [Photo by Liu Qian/xinhuanet.com.cn]

The Lijiang Ruixiang Snow Peach Base, developed by Lijiang Zhenglong Group, will create a comprehensive leisure experience zone that integrates folk culture, farming experience, and fruit picking.

Yang Silong, president of Lijiang Zhenglong Group, said that the company started the snow peach base to revive the Lijiang snow peach brand and explore new ways for the adjustment and upgrading of the agricultural economic structure of Yulong County and even Lijiang City.

Gong Daoyong, head of Lashi town of Yulong county, said, "With the rapid development of the snow peach industry, a large number of planters have emerged and the industry has become a new way for local people to get rid of poverty and increase their income."

The Lijiang Ruixiang Snow Peach Base is unveiled in Yulong Naxi autonomous county of Lijiang, on April 13. [Photo by He Qianyi/xinhuanet.com]

The 7,500 mu (500 hectares) of blooming peach trees were home to a series of activities, including local ethnic performances, calligraphy and painting conference and a one-month photography competition.

For excellent works that vividly display local peach blossoms, the natural scenery of the Lashi Lake Wetland, and the local customs of Lashi town, first, second, third and best prizes will be selected, and the prize winners will be rewarded with up to 8,000 yuan ($1,273.7).

Peach blossoms bloom at the Lijiang Ruixiang Snow Peach Base. [Photo by Liu Qian/xinhuanet.com.cn]