Lijiang promotes its cultural tourism through VR technology

Lijiang's VR promotional video shined at the overseas tour of "VR Beautiful China," which was held at China Cultural Center in Paris, France on May 28.

The guests watch Lijiang's promotional video through VR glasses. [Photo/yunnan.cn]

The promotional video was jointly filmed by the Lijiang bureau of culture and tourism, the protection management bureau of the Old Town of Lijiang, and the management committee of Yulong Snow Mountain.

It demonstrated the charm of the tourism culture in Lijiang and enhanced the Yunnan province's international influence.

The guests watch Lijiang's promotional video through VR glasses. [Photo/yunnan.cn]

During the tour, participating guests experienced the cultural tourism resources of Lijiang in an immersive form through the VR digital resurrection technology.

The promotion of cultural tourism through VR technology has also been an innovative way of promoting cultural tourism in Lijiang in recent years.

The tour will also be held in Bangkok, Thailand after it ends in Paris.

Lijiang promotes its culture and tourism resources through VR technology. [Photo/yunnan.cn]