Lijiang receives 414,800 tourists during Dragon Boat Festival

Lijiang in Southwest China's Yunnan province received a total of 414,800 tourists, a year-on-year increase of 29.81 percent, and generated tourism revenue of 528 million yuan ($76.36 million), a year-on-year increase of 21.03 percent, during the Dragon Boat Festival holiday that fell from June 7 to 9 this year.

Tourists walk on a glass skywalk at the "Secret Dongba" scenic spot in Lijiang, Southwest China's Yunnan province on June 7. [Photo by Li Ning/xinhuanet.com]

Lijiang organized a series of cultural tourism activities, such as a Naxi traditional cuisine tasting activity and a Naxi wedding customs show, which provided visitors an opportunity to learn about the traditional food and folk culture customs of the Naxi ethnic group.

To meet the diversified needs of tourists, Lijiang's tourism industry has continuously improved infrastructure standards and service levels. A number of emerging tourism forms have taken shape, including caravan camps, star-gazing tours, and rural outdoor hiking tours.

Tourists view the scenery of 99 Dragon Pools scenic spot of Laojun Mountain National Park in Lijiang on June 8. [Photo by Li Ning/xinhuanet.com]

The scenic spots of Lijiang also ensured that the tourism market was well organized through the improvement of passenger flow controls and volunteer consultation services, as well as the promotion of consultation and complaints platforms.

Tourists visit the Old Town of Lijiang at night during the Dragon Boat Festival holiday, which falls from June 7 to 9 this year. [Photo by Li Ning/xinhuanet.com]