POWERCHINA's anti-epidemic experience was rated as an excellent case of 2020 Chinese enterprises' overseas image construction at the 2020 Chinese Enterprises Global Image Summit, with its hydropower station project in Zambia selected into the Chinese companies' overseas performance micro-exhibition.
Under the guidance of the Publicity Department, the State-owned Assets Supervision and Administration Commission of the State Council, as well as the All-China Federation of Industry and Commerce, the Chinese Enterprises Global Image Summit 2020 was held in Beijing on Nov 3. It was sponsored by the China Foreign Languages Administration, and undertaken by the China Reporting Agency.
The summit discussed how Chinese companies can conduct global operations in a more open and cooperative spirit, as well as establish a responsible corporate image.
Ji Xiaoyong, general manager of POWERCHINA, detailed the company's experiences and measures in fighting against the novel coronavirus (COVID-19) epidemic for shaping its overseas brand image.
Ji said that since the outbreak of COVID-19, POWERCHINA has attached great importance on the safety of its more than 40,000 Chinese employees and more than 70,000 local employees overseas. It has implemented the requirements of the central government and SASAC on overseas epidemic prevention and control, as well as cooperated with local governments and local residents to fully carry out a global epidemic prevention campaign.
POWERCHINA has promptly disseminated China's anti-epidemic experiences, taken responsibility, as well as built up a good image of China and Chinese enterprises overseas.
After undertaking preliminary and final reviews for three months, the summit selected excellent cases in four categories, covering overseas image construction and epidemic control, social responsibility, cross-cultural integration, as well as communication.
Its selection as an excellent case not only affirmed POWERCHINA's overseas groups' joint efforts in fighting against the COVID-19 epidemic, but also recognized China's central enterprises fulfilling the responsibility of a "community with a shared future for mankind."
POWERCHINA's active response to the COVID-19 epidemic overseas has enhanced the company's brand and won praise for the country.
The 2020 Chinese Enterprises Global Image Summit is held in Beijing on Nov 3. [Photo/POWERCHINA] |
POWERCHINA is rewarded for its excellent anti-epidemic efforts. [Photo/POWERCHINA] |