Zhang Tao, director of the Jining municipal bureau of culture, radio, television and publication

To push forward rural revitalization we must pay attention to the four roles of culture in the following ways.

First, we should speed up the construction of rural (community) Confucian classrooms, perfecting the inheritance system of rural intangible cultural heritages.

Second, it's necessary to push forward the construction of village-level comprehensive cultural service centers and to stage performances and shows in rural areas, advancing cultural poverty alleviation in a targeted way.

Third, we need to deepen integration of moral constraints and legal management, introducing Confucian culture into community-level management.

Fourth, we should allow culture to have its full impact in promoting rural industry development. It's required to build ethnic villages and towns into famous cultural tourism towns (villages), strengthen the development of cultural tourism products and create a series of deep experience projects with traditional cultural characteristics.