Yantai, East China's Shandong province, has recently been attracting tourists with its abundant opportunities for ecotourism.

Surrounded by mountains and seas, the city is blessed with a picturesque landscape and four distinct seasons. It is a vibrant and beautiful coastal city, known as a "fairyland on earth", where tourists can enjoy clear blue sea and sky, golden sunshine, beaches, miraculous islands, the spectacular Penglai Pavilion, the opportunity to see mirages, clusters of grapes and numerous hot springs.

Ecotourism, a newly-developing area in the city's tourism industry, mainly includes scenic spots of forest parks, wetland parks and nature reserves. To pursue sustainable development of the ecotourism industry, the city advocates the concept of eco-civilization, which attaches great importance to ecological resource saving and environmental protection.

Yantai advocates parity of conservation with development to promote sustainable development in tourism projects. The city believes that developing its tourist industry will not conflict with its efforts to protect the environment, if the right approach is taken.