The online financial service platform 91JinRong.com Inc recently set up shop in Financial Valley, in the Jiading district of the city of Shanghai and announced its plan to switch from representing other businesses to handling its own new financial product, ”Zengzhibao”, designed for small-to-mid-sized enterprises (SMEs) to help them solve their finance problems.
The total amount of its first financial products is 10 billion yuan ($1.65 billion), with a minimum of 1 million yuan per deal.
The company handles financial products online, with daily sales of around 300 million yuan and more than 600,000 customers. It cooperates with 300 finance companies, including the Industrial and Commercial Bank of China, Bank of Beijing, Zheshang Bank, and Standard Chartered.
Its plans call for the Financial Valley operation to be a financial service HQ, an incubator for high-tech and strategic emerging enterprises, and a transaction and service center for financial institutions.
Edited by Lin Hong and Roger Bradshaw