A decorated float representing Shanghai Sheshan National Tourist Resort (Sheshan Resort) is on display at the opening ceremony of 2019 Shanghai Tourism Festival. [Photo/WeChat account: sheshanlvyou]

The 2019 Shanghai Tourism Festival opened with a grand performance on Sept 14.

Twenty-five floats, which represent China's best-known tourist destinations, such as Sheshan Resort, and 32 performance groups from 19 countries and regions, including Germany, Switzerland and France, participated in the dance and music show in downtown Shanghai, attracting some 300,000 spectators.

Artists from Switzerland perform in celebration of the opening of 2019 Shanghai Tourism Festival. [Photo/IC]

The festival, which will last until Oct 6, features 100 activities, including some for overseas travelers. The first tourism festival in Shanghai attracted half a million tourists from home and abroad, while last year's attracted 12.7 million.

Dozens of tourist sites, museums and galleries in Shanghai will offer half-price admissions during the event.

Sheshan Resort, a major entertainment and leisure destination of the city, will present a series themed activities and exclusive discounts to welcome visitors.