Shanxi province put itself on the global stage last year by inviting foreign media to explore its attractions and share them with their followers. The activity, "Shanxi in the eyes of foreigners", was a highlight of the province's publicity and showcased the region in both Chinese and foreign media. Jointly organized by China Daily and the Shanxi Provincial Tourism Bureau, more than 500 applicants from about 40 countries vied to join the tours. Forty-eight were selected, to take part in three themed tours. The three groups visited Shanxi in May, July and September, with each trip focusing on a different theme. The May group went sightseeing on Taihang Mountain, visitors enjoyed cultural heritage in July and the September team focused on the culture of the Yellow River and it's near neighbors. Many of the province's iconic tourist spots were on the agenda, including Jin Memorial Temple, Pingyao ancient city, Qiao's Grand Courtyard, Wutai Mountain, Yungang Grottoes, Hanging Temple, Hukou waterfall and the Taihang Mountain Grand Canyon. The foreign participants were impressed by the province's beautiful natural scenery, interesting customs, ancient history and profound culture. Many commented that Shanxi should enable more foreigners to know and experience its rich tourism resources.
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