Some 40 million people visited Shanxi province over the National Day holiday, bringing in $3.79 billion in tourism revenue, up 18.6 percent on the same period last year.

Some 40,000 visitors were treated to a feast of western and Chinese culture and customs at the Shanxi Yuncheng Guan Yu International Tourism Festival, held from Sept 25 to 26.

Welcoming larger crowds of visitors than usual, some 80 tourist attractions in Shanxi province run smoothly on World Tourism Day, Sept 27.

Welcoming larger crowds of visitors than usual, some 80 tourist attractions in Shanxi province run smoothly on World Tourism Day, Sept 27.

Shanxi recruits online celebrities in a three-month shopping festival starting on Sept 25 to boost local consumption.

Reporters from 59 major online media agencies have been touring and presenting Shanxi from Sept 21 to 27 to change people's perceptions of the province.