Wudang Taoism Tea brand value hits 1.55 b yuan

The value of the Wudang Taoism Tea brand has reached 1.55 billion yuan ($249.6 million), rising to 17th place in national tea brand ranking, according to a 2014 program that evaluates the value of tea brands in China. It has retained the crown as the top brand in Hubei province for the third year of the annual ranking.

In recent years, the Hubei government has rendered full support to the brand in its self-promotion and application for National Well-Known Trademark. Wudang Taoism Tea has made a remarkable achievement in raising its notability and brand value. The authorities have granted it the titles of "China's Most Influential Regional Public Brand" and "Top Cultural Tea of China."

Taoism Tea on the Wudang Mountains in Shiyan city, Central China's Hubei province [Photo/wudangshan.gov.cn]

Shiyan's agricultural products processing park occupies an area of 43,000 hectares, 26,667 hectares of which is productive. Its agricultural output value is worth 2.3 billion yuan, and the annual overall output value reaches over 6 billion yuan, all ranking first in Hubei province. Also, the tea output contributes to 9.5 percent of farmer income in the city, topping other characteristic industries.

The evaluation results are published by the Research Center of China Agricultural Brand in Zhejiang University, Chinese Tea Magazine and the e-chinatea.cn website since 2010, serving an authoritative role in measuring brand value in the industry.

Edited by Michael Thai and Zhang Qiong