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The official Wechat account of Pu'er was launched on Feb 2 by the city's publicity department, according to Puernews.com. It is hoped that the Wechat platform - a Chinese social messaging app – will help to modernize and promote the city’s tourism.
The official Wechat Platform of Pu'er marks the opening of a new interaction model between the local government and the public.
In recent years, the Pu'er local government has put heavy emphasis on the combination and development of traditional media and new media, as well as integration with platforms to better communicate with the public.
Pu'er's official Wechat Platform launched as a public beta account on Dec 3, 2014. Meanwhile, the platform started to push regular messages to subscribers.
Compared with other official accounts on Wechat, the newly launched Pu'er official platform has four characteristics which consider content that is rich and is delivered fast, as well as providing a better service and effective interaction with the public. The platform includes the three main columns of 'Pu'er News', 'Smart Pu'er' and 'Interaction'. In the news section, local news is delivered through the mediums of audio and video. What's more, government notices and announcements will also be released through the platform. In the Interaction column, public users can share their pictures of Pu'er with others.
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| QR code of the Pu'er official Wechat account |
