A competition was held for the design of the poster, but none of the entries were satisfactory. The publicity committee commissioned different artists and finally chose the project of Mr Würbel, that became the official poster.

It features the Quadriga from the Brandenburg Gate, a landmark of the city of Berlin. In the background is the figure of a wreathed victor, his arm raised in the Olympic salute, symbolising Olympic sport.

243,000 copies were made in 19 languages and it was distributed in 34 countries.