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A "golden bus" hit the roads of Nanjing, Jiangsu province, recently taking drivers, pedestrians and commuters by surprise. The public transport bus covered with golden foil has been sponsored by a jewelry company to advertise its products. Though there is nothing wrong with buses being used for advertisements, the shock the Nanjing bus has created is against public interest, says an article in Xinhua Daily Telegraph. Excerpts:
The situation that the "golden bus" has created in Nanjing is more complicated than it seems. The public transport company has not violated laws or regulations such as Provisions on Motor Vehicle Registration, but it does not mean that it is free to do whatever it wants to - in this case, shocking and confusing the public.
True, the "golden bus" has served its purpose of attracting public attention. But that is exactly where the problem lies. Public transport vehicles are meant to carry people from one point to another, not confuse or shock them.
Besides, the glare that the "golden bus" reflects is creating problems for other drivers in the vicinity, and could lead to accidents.
The "golden bus" shows that the management and service philosophy of the public transport company has gone wrong. In its over pursuit of profit, it has ignored its public responsibility.
The public transport company may be justified in letting businesspeople advertise their products to make an extra buck, but it is undermining the principle of public safety.
(China Daily 05/03/2011 page9)
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