Should baby formula ads be banned?

Katie (Sweden)

I think breastfeeding should be the FIRST choice, not the alternative like so many people are led to believe from certain ads. I live in Sweden, where photographs of babies on baby formula are banned. I agree that formula is an important substitute when breastfeeding isn't an option, but I don't think moms should use it strictly for the convenience. They lead moms to believe that formula is more convenient and just as good for baby.

Parallel traders wait for buyers with bags of canned milk powder and baby formula feeds purchased from Hong Kong at the square of Lo Wu Control Point in Shenzhen city, south China's Guangdong province, on February 28, 2013.