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Trademark: Hongli
Product: Alcoholic beverage
Classification: XXXIII
Registration unit: Guangdong Shunde Wine Co Ltd
Certification date: October 31, 1979
Certifying institution: The Trademark Office of the State Administration for Industry and Commerce of the PRC
Tel: 86 757-22291056
Fax: 86 757-22292348
Address: Daliang Shatou, Shunde District, Foshan, Guangdong 528333, China
Website: www.sdjiu.com
Established in 1953, Guangdong Shunde Wine Co Ltd is located at the foot of the Shunfeng Mountain and by the side of the Desheng River, Guangdong, China. It covers an area of 78,000 square meters. The company is a leading professional wine producer in Guangdong, well known for the production of soybean-flavor liquor. It is a top-100 liquor producer in China and a top-100 private enterprise in Guangdong. It is ranked 3A in credit and was awarded an excellent private enterprise in Foshan, as one of the top 10 enterprises in the city in terms of tax payment. “Hongli” is a registered trademark applied by the company, which was awarded a well-known trademark in China in 2008.
The company has 700 employees and 100 of them are technical workers. Emphasizing the research and development, the company stands out its beers for its diversified product series, such as soybean-flavor liquor, Luzhou-flavor liquor, mixed-flavor liquor, juice liquor, functional liquor, rice wine and fruit wine.
Its products are popular for its fame, quality and innovation. Hongli Rice Wine was awarded the product of a famous brand in Guangdong. Hongli Fengchengye Wine is among the top three wines in Guangdong. Xianquan Special Rice Wine and Shunde Erqu Wine were awarded the honor of “high quality products”. Products of the company are sold in Guangdong, Hainan, Guangxi, Zhejiang, Jiangxi, Hong Kong and Macau.
The company has made great efforts in improving its management and operation system since 1993 and established modern enterprise system. The company also attaches great significance on upgrading the technology, in a bid to produce better wine while remaining its traditional flavor. The company has passed the QS certification in the production of liquor, fruit wine, and other alcoholic beverage. In 2001, the company passed the ISO9001 quality system certification. In 2008, the company produced 90,000 tons of alcoholic beverage.
With the advanced technology, sophisticated equipment and market-oriented strategies, the company is committed to producing quality alcoholic beverage with worldwide recognition for its customers and the whole society.