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Trademarks: Xifeng
Products: Chinese liquor
Classification: XXIII
Registration unit: Shaanxi Xifeng Co Ltd
Certification date: February 20, 1991
Certifying institution: The Trademark Office of the State Administration for Industry and Commerce of the PRC
Tel: 86-917-7421000
Fax: 86-917-7421100
Address: Liulin, Fengxiang county, Shaanxi, China
Postal code: 721406
Website: www.sxxfj.com
Shaanxi Xifeng Co Ltd (known as Xifeng), located at Liulin, Fengxiang, the west side of the Guanzhong Plain, is one of the most famous liquors in China. Originally established in October, 1956 as a liquor production factory, the company grew into a large group company in 2008, with a total area of 806,000 square meters. With total assets of RMB2.53 billion and an output of over 50,000 ton annually, the company is leading in the liquor production industry in Northwest China.
Xifeng liquor boasts a long history that dated to the Tang Dynasty (618-907 AD) and rich cultural influence. In recent years, Xifeng has put great emphasis on innovation and product development, making great breakthrough in production techniques. On basis of its traditional techniques and flavor, Xifeng strives to develop various series of products with unique taste and different levels of alcohol, catering to different needs of customers in different areas.
Oriented to the market change, the executives in Xifeng adopted advanced management ideas and measures. It has obtained an increase of over 40 per cent in five consecutive years. Developing steadily and sustainably, the company was awarded honors such as an outstanding enterprise in the light industry in China, one of the top 10 liquor producers with most growth potentials, a leading food enterprise, and a 3A enterprise. It was accredited high quality in the national liquor product quality accreditation, a product of designations of origin or geographical indications, a famous brand in China, and a time-honored enterprise in China.