Zhouheiya – a model in brandbuilding

Hao Lixiao, vice president of Zhouheiya Co.ltd, delivered a speech on the opening ceremony of the activity of "A Taste of Hubei".

Zhouheiya is a Chinese fast food chain known for their signature spicy duck necks. It gained its name from its creator, Zhou Fuyu, the first president of the company who developed the duck production process.

"Zhouheiya has 400 stores in communities, airports, train stations and other major locations across China that will work to promote Zhouheiya’s brand," said Hao Lixiao, vice-president of Zhouheiya.

Though Zhouheiya products don’t seem all that tasty and some people even consider the duck necks too spicy, Zhouheiya is going to keep its unique taste to attract people to the real brand of Zhouheiya.

With a special taste and seasonings, Zhouheiya has built its fame all over China. “In the past, the duck necks were only popular as a Chinese dish. However, Zhouheiya is now trying to expand into other areas, such as snacks and entertainment,” said Hao Lixiao.

An alliance between a food chain famous for duck necks and a robot might not seem like the most likely combination. But Zhouheiya made it possible by advertising in the film Transformers 4, benefiting immensely from the cooperation.

Zhouheiya is making efforts to advertise its brand and improve its production. The company pays attention to protecting its intellectual property. Presently, Zhouheiya has registered in Hong Kong, Macao, Taiwan, Malaysia, Singapore and Australia.

Zhouheiya is expected to enlarge its production in America, Europe and other countries in the coming days.