BAIC BJEV has launched a new ecological brand, ARCFOX, focused on personalization and customization.

ARCFOX is a combination of two words: arctic and fox. It means a fox from the arctic, and captures the challenge of the arctic and the speed and self-sufficiency of a fox. Its brand concept has three parts: be curious and imaginative; follow your own way and look forward; and be down-to-earth -- do not be a dreamer.

ARCFOX is an independently researched and developed brand of BAIC BJEV, and results from changes to the traditional platformization of car manufacturing. It is a representative model of hummingbird plan and it is the future direction of new energy vehicles.

BAIC BJEV has released ARCFOX-1 and supercar ARCFOX-7.