For London Fashion Week JD.com cooperated with EVE de CINA, Kevin Kelly, NE•TIGER, By Crearion•BOPIN, X•Lando, and Hengmeirui Jewelry in a fashion show named “Made in Beijing”, and released a marketing strategy of that name. The “Made in Beijing” strategy will focus on individualized garment customization to meet the demands of different customers.

The JD.com customization channel went online during the fashion show, enabling customers to buy the clothes shown. JD.com always welcomes new brands to create a high-quality fashion environment for Chinese customers.

In the second quarter of 2016, the clothing trade in the Chinese B2C market was 208 billion yuan, an increase of 44.7 percent over the second quarter of the previous year.